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Thu, 13 Jun 2024


There are plenty of opportunities to earn some money from your favorite app. Let's take a look at some of the best TikTok monetization strategies for 2021.

1. Become an influencer on TikTok:

You know the saying, "Build it and they will come." This concept applies to TikTok as well.

If you create an account with a loyal and engaged follower, you will be able to sign up for influential partnerships with brands around the world that want to connect with your audience.

In the influencer marketing arrangement, the brand will ask you to promote their products or services in your TikTok videos. The most common type of payment is money or free stuff from the company.

For example, Charli D'Amelio, one of the biggest TikTokers out there, is an influencer of P&G, one of the biggest brands out there.

How to make money on TikTok as an influencer

While some people think that you need millions of followers like Charlie to become an influencer, this is not the case.

Lots of brands prefer working with influencers or influencers with fewer followers. The definition of a micro influencer can vary depending on the person you're talking to and the size of your target market, but it's generally somewhere between 5,000 and 50,000 followers.

In order to become a successful influencer, it is a good idea to have a specific topic or topic for your account and posts. This way, brands will be able to determine if you are a good match with the products and services they want to help you promote.

2. Grow and sell TikTok accounts:

Many businesses want to be on TikTok, but don't have the time or resources to create and grow an account.

Why not offer them a fast track to TikTok growth? You can do this by growing and selling TikTok accounts.

For some time now, people have built accounts on social media and sold them to make money. For example, 23-year-old Ramy Heloun earns around $30,000 annually using the TikTok monetization strategy.

To sell TikTok accounts successfully, you need more than just an attractive collection of videos on your account. You will also need specific focus and dedicated follow-up.

It's easy to sell themed or "niche" accounts because the buyer can keep creating the same type of content after purchase to keep followers.

For example, if you sell an account with short videos related to unpacking, the brand you are selling can continue to post the same type of videos in the future.

Personal accounts are hard to sell because followers may be drawn to the person rather than the style of content.

When flipping TikTok accounts, you'll need to build a solid content strategy, interact with followers regularly, and give buyers tips on how to get more engagement on their newly purchased account.

3. Publish sponsored posts:

Another way to monetize your TikTok account is through sponsored content. This is the time when brands approach you (or are close to them) to highlight their offerings in your video. In return, they pay you a fee to make up for your service.

You can start by working with smaller brands to build your portfolio. Reach out to local businesses in your area to see if they would be interested in appearing on TikTok. It might be a good idea to charge a minimal fee initially, and then work your way forward once you start getting recognized as a TikTok creator.

But if you prefer paying high fees and have brands coming to you, consider joining the TikTok Creator Marketplace (TCM). For those unfamiliar, TCM is a collaboration platform that allows brands to connect and run marketing campaigns with TikTokers.

TikTok Creator . Market

However, you must have more than 100,000 followers, be at least 18 years old, and receive more than 100,000 video likes in the last 28 days to apply.

So if you are a new content creator, it is best to focus on creating creative TikTok videos that you can share with brands to get some sponsorship.

4. Sell your own products:

If you are from the US, Canada, or the UK and have a TikTok for Business account, you may be able to add a shopping tab and product links to your profile.

The Shopping tab is basically a new feature resulting from TikTok's partnership with Shopify. It is designed to help TikTokers through the Shopify store to promote their products through the app. Users who click on a product link are redirected to the Shopify merchant's store to purchase.

Shopify TikTok Partnership


Although it is not a direct way to make money on TikTok, you will still earn by increasing sales for your business.

Pro tip: If you don't have a lot of followers on TikTok, you can endorse your products by creating unique TikTok videos. For example, if you have a business that sells food products, you can create 30-second recipe videos and share them on TikTok. Be creative!

5. Fundraising:

TikTok has an interesting feature called Coins. If you qualify for live streaming, you can collect these coins from your most dedicated and adoring followers. Then you can finally exchange it for cash.

Here's how it works: Let's say your biggest fan buys coins, which start at $1.39 per 100 coins (and go up to $139.99 per 1,000 coins).

If you are live streaming, this user can send you coins or use these coins to buy gifts for you. You can then convert coins and gifts into diamonds, then convert diamonds into cash with PayPal.

Fabulous, isn't it?

TikTok collects donations

The only catch is that live streaming is not for everyone. TikTok manually selects users for live broadcasts, so you'll need to have a solid account before you can monetize TikTok with this option.

The Chinese version of TikTok, Douyin, has a similar feature: during a live broadcast, the account owner can offer a "shopping cart" option so that they can directly sell their products and services during the broadcast.

Some people are expecting that this feature will come to TikTok eventually - which would be another great way to make money on TikTok.

6. Become a TikTok Consultant:

TikTok is one of the tougher platforms to master for many businesses. The unique nature of the channel means that trends usually change very quickly.

Anyone can become a sensation overnight, and it's easy to lose a piece of your followers as well.

This is the reason why TikTok advisors are in high demand.

TikTok Consultants are professionals hired by brands to help them build their presence and increase traffic to their TikTok accounts.

If you know how to make trend-worthy TikTok videos, you can teach others how to do the same for a fee. It's a great way to monetize your skills and build business relationships as well.

To succeed as a TikTok consultant, you will need to demonstrate your ability to get thousands or even millions of views on your videos. You will also need to know how to take advantage of the various features of the video sharing app.

If you have had a lot of success on TikTok, you should cover these things.

7. Start a TikTok Talent Management Agency:

Do you have experience in talent management, social media marketing, or production? You can create a company that consults and manages popular TikTokkers accounts.

If you think about it, it's similar to actors who have their own talent managers.

This is a particularly useful service for those people who contracted the virus overnight. They make a great video, wake up in the morning, and day! They have more followers than ever - but they have no idea how to keep the momentum going.

This is where you come in as a talent manager. You can help influencers to:

Find partnerships with brands that match their image and followers' interests
Negotiate deals and agreements on their behalf
Advise them on a content strategy to increase their exposure and engagement
Create new and interesting ways to earn money (for both of you!)

How much money can you make from TikTok?

Although you do not need to have 20 million followers to monetize TikTok, a money earning account needs a strong and engaged follower.

With regards to strategies like influencer marketing, the amount of money you can earn is generally related to the number of followers you have. It's no secret that well-known accounts can generate anywhere from tens of thousands of dollars to a million dollars in a single post.

There are some tools that can estimate how much money you might be able to make based on your account statistics. The TikTok Money Calculator from the Influencer Marketing Hub is good.

Take, for example, the famous TikTokker Kody Antle, who is best known for his father's appearance on the viral show Tiger King.

With 28 million followers and an engagement rate of 0.75%, Cody can make up to $27,800 per post.

How much can you earn from TikTok?

If you are still in the micro-impact stages, your earnings will be lower.

For example, Carlos Ayala has 112,900 followers and an engagement rate of 3.07%, and is estimated to come in at $114 per post.

Keep in mind that your earnings will be different depending on the strategy you use to monetize TikTok, and how you are going to invest that strategy.

How many followers do you need to make money on TikTok?

Technically, you can start making money on TikTok with less than 1,000 followers. However, you will need to find brands that are willing to sponsor your content.

Another way is to interact with your audience in live videos, so that you become a fan favorite and win gifts.

TikTok allows users to support their favorite creators by sending gifts of different shapes and sizes. Once the gift is received, it is converted into a diamond on your TikTok profile. After you make enough diamonds, you can exchange them for cash and withdraw money via PayPal or another supported payment service.

The minimum withdrawal is $100. TikTok allows creators to withdraw up to $1,000 per week.

Besides these two options, you can apply to join the TikTok Creator Fund. This is a program used by TikTok to reward creators who frequently post high-quality content and create value for their audience.

Here are the requirements for TikTok Creator Fund:

  1. Your TikTok account has at least 10,000 followers.
  2. You have achieved at least 100,000 video views in the last 30 days.
  3. You are at least 18 years old and live in the United Kingdom, United States, Germany, France, Spain or Italy.

This option is best suited for creators who have been able to build a decent following over the past few months.

Summary: How to monetize TikTok in 2021?

Learning how to make money on TikTok is not complicated or difficult.

The main thing to keep in mind is that you need great content that people like, and you need to work hard to constantly increase your followers.

If you approach it with the right mindset, are willing to learn as you go and pay close attention to what works and what doesn't, you will be making money before you know it.

To summarize, here are 7 ways to start making money on TikTok:

  1. Become an influencer on TikTok
  2. Increase and sell TikTok accounts
  3. Publish sponsored posts
  4. Sell ​​your products
  5. fundraising
  6. Become an advisor to TikTok
  7. Start a TikTok Talent Management Agency



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